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City of Seattle

October 3, 3:02 PM click here to comment > 2

Citywide school attendance campaign announced

Today Mayor Mike McGinn announced the launch of the Be Here Get There, a research-driven, incentive-based campaign designed to raise awareness and improve academic achievement by improving citywide school attendance.

Research has shown that students with more than 20 absences per year have less than a one in five chance of graduating from high school. In the 2009-2010 school year, only 62 percent of students met the school district’s attendance goal.

International and former UW basketball player Will Conroy speaks at attendance campaign launch

Be Here Get There is a joint initiative of the City of Seattle, Seattle Public Schools, the Alliance for Education, and Get Schooled to raise awareness of the importance of going to school using community-wide education and incentives. The campaign will address the chronic absenteeism currently affecting public schools across Seattle and help improve academic achievement, boost overall student success and cultivate a lifelong passion for learning.

The Be Here Get There campaign aims to make schools engaging and attractive to students by rewarding positive behavior. To help the campaign reach students, Get Schooled is starting wake-up calls. These calls will feature a friendly message about school attendance from celebrities like NBA Player Jamal Crawford and hip hop artist Wiz Khalifa. Students can sign up for the wake-up calls by visiting,

Jamal Crawford, Will Conroy and Mayor McGinn

The campaign will also make use of healthy competitions at the school and classroom level to get students energized to go to school. To learn more about some of the contests and incentives planned for October, visit Get Schooled’s website. The Get Schooled Seattle website will simultaneously track school attendance, allowing students at schools across the city to see how they compare. Partial list of sponsors include Molly Moon’s, Pagliacci Pizza, Starbucks, Raleigh Bicycles, Pacific Science Center, Experience Music Project, KEXP, KUBE 93, KISS FM, and more to be announced throughout the campaign. The campaign will be actively seeking prize donations throughout the school year.

Jamal Crawford, NBA player and native Seattleite, engages students on attendance

Beyond incentives and competitions in schools, Be Here Get There will focus on strategies for schools, students, families and the community, as well as the shared responsibility to improve attendance.  The campaign will address chronic absenteeism in ways that meet the needs of students, families and schools.

Recommendations for school staff to encourage consistent attendance in students include acknowledging students by name and providing engaging learning experiences. For families, the Be Here Get There campaign will increase awareness of attendance policies and provide support and contingencies for those struggling with attendance.

Posted by: Words: April Thomas, Pictures: Jen Nance


Comment from Christal Wood, J.D.
Time October 4, 2011 at 12:53 pm

Splendid. A group of people with money were apparently absent when they talked about the difference between a correllary factor and an “indicator,” They would rather arrange for robo-calls and pizza instead of addressing the multitude of causes of “chronic absenteeism,” a problem (disease?) which schools actually help create. But I have a question, one that a lot of college graduates are asking as well: What do we do when “being here” doesn’t, in fact, get anyone “there?”

Pingback from School Attendance Campaign Launched | Seattle School Based Health Centers
Time October 14, 2011 at 4:15 pm

[…] 2009-2010 school year, only 62 percent of students met the school district’s attendance goal.  More… This entry was posted in Resources. Bookmark the permalink. ← School Physical Activity […]